PLF Reviews reviews Jeff Walker’s podcast, Dare to Launch, hosted by Jeff Walker — creator of Product Launch Formula — with co-host Chris Saunders. Podcast directories list 169 episodes, with the most recent listed episode (Season 4, Episode 59) published on December 16, 2025.
A true story about a voice on the radio: Silvio Santos
Long before he owned a TV network, Brazil’s Silvio Santos worked as a radio announcer — and even ran a business on the ferry between Rio and Niterói, playing music and commercials for passengers. He learned that entertaining people and selling to them are the same skill.
A podcast is the modern version of that radio booth. Dare to Launch is where Jeff Walker talks about the Product Launch Formula episode by episode. Read the full story: Silvio Santos: street vendor to TV owner.
Dare to Launch is free, practical and the best audio companion to the Launch Masterclass.
It mixes launch strategy, behind-the-scenes episodes from Jeff’s own launches and interviews with entrepreneurs. If you commute or exercise, it’s the easiest way to absorb the PLF mindset.
Dare to Launch at a glance
| Name | Dare to Launch |
| Hosts | Jeff Walker, Chris Saunders |
| Episodes listed | 169 |
| Most recent listed | S4 E59 — December 16, 2025 |
| Hosting platform | Libsyn |
| Categories | Business, Education |
| Cost | Free |
What the Jeff Walker podcast covers
- Launch strategy — the pre-prelaunch, prelaunch content, open cart and close.
- Behind the scenes — how Jeff’s team builds the Launch Masterclass. One bonus episode with Jeff, Chris Saunders and marketing lead Dan Walker walked through how the Masterclass evolved “from PDFs and discs” to live-stream technology.
- Interviews — entrepreneurs and authors; episode titles in the directories include conversations with Mike Michalowicz and Johannes Waldow.
- Mindset — selling without feeling pushy, deciding what to launch, building a lifestyle business.
Example Dare to Launch episode titles
These titles appear in public podcast directories:
- “The Difference Between ‘They’re Never Going To Buy’ And ‘Heck Yeah… This Is A Sale!’”
- “How I Built SEVEN 7-Figures Businesses… Without Ever Stepping In Front Of The Camera – with Johannes Waldow”
- “To Hire or Not to Hire? (With Mike Michalowicz)”
Where to listen to Jeff Walker’s podcast
The show is available free on the major podcast apps (Apple Podcasts, Spotify, Audible and others) and through jeffwalker.com/podcast. Search “Dare to Launch Jeff Walker.”
How to use the podcast to plan a launch
- Start with the Masterclass episodes to understand the current free training.
- Listen to case-study interviews in your own niche or format (courses, coaching, books).
- Take one action per episode — a survey, an outline, a list-building idea.
- Join the Launch Masterclass when you’re ready to see the full sequence live.
Podcast vs. book vs. course
| Dare to Launch podcast | Launch book | Product Launch Formula | |
|---|---|---|---|
| Cost | Free | Book price | ~$1,997 (reported) |
| Format | Audio, episodic | Book, ebook, audio | Full program |
| Depth | Ideas and stories | Complete framework | Step-by-step + coaching |
| Best for | Ongoing inspiration | Learning the method | Implementing a launch |
Sources used for this Product Launch Formula guide
- [01]Dare to Launch podcast listings — Audible, TuneIn and MyPodcastData (accessed October 2026): 169 episodes, co-host Chris Saunders
- [02]Player FM listing of the Dare to Launch bonus episode "Making of a Masterclass" (accessed October 2026)
- [03]Jeff Walker, About page — jeffwalker.com/about (accessed October 2026): 1996 start, first newsletter to 19 people, Durango, Colorado
- [04]Launch Masterclass weekly calendar as published to affiliates by the producer (October 2026)
Marciano reviews Jeff Walker's public training, the book Launch and the official program pages, and keeps these guides updated. PLF Reviews is an independent affiliate site — not Jeff Walker or Internet Alchemy, Inc. How we review · Affiliate disclosure
Last updated October 11, 2026
